Playboy has expanded its free-standing store presence in Mexico with the addition of a shoe store on Friday December 12, 2014. The 300 square shoe boutique is located in Leon, Mexico at Blvd. Aeropuerto Outlets Mulza Local 41, which is the largest mall in Leon that specializes in footwear with over 150 brands within the mall, Playboy Estd 1953 now being one of them. The store offers a variety of Playboy Estd 1953-branded shoes for men and women, from leather dress shoes, sporty casual shoes, pumps and high heels with prices ranging from $80 and $150 USD. Mexico has a thriving retail market and Playboy Estd 1953 offers an experiential element to the popular Playboy brand, which has had a presence in the region for over 20 years.