Playboy Fragrances introduced its newest fragrance duo, Playboy #Generation. The scents have been inspired by younger, wired-in party-goers who like to spice things up. Always hatching plans for awesome nights out, this digital tribe is switched-on, charged-up and going viral. A robust marketing campaign comprised of print and television ads were accompanied by a blogger activation plan centered around social media.
To view the commercials and learn more about the products, visit playboyfragrances.com.