Playboy Lingerie Boutique

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On August 28th, Playboy hosted the celebratory launch of its brand-new, free-standing Playboy Mexico store, called “Playboy Estd 1953.” The lingerie boutique is located in the high-end district of Jardines del Moral in León, Guanajuato, Mexico. It offers a variety of Playboy Estd 1953-branded lingerie (bras, panties, sets & individual) and intimate apparel (such as “baby dolls”) with prices ranging between $30 and $120 USD. Playmates Raquel Pomplun and Carly Lauren were both in attendance at the boutique’s opening. Mexico has a thriving retail market and Playboy Estd 1953 offers an experiential element to the popular Playboy brand, which has had a presence in the region for over 20 years.