Joyrich X Playboy Spring/Summer 2017

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We at Playboy are thrilled to announce our third collaboration with L.A. streetwear line Joyrich.

Few brands inhabited the 1980s and ‘90s as colorfully as we did, and the new collection evokes the vividness and loose vibes of those eras. You’ll find souvenir jackets in bright primary colors, bold graphics on relaxed silhouettes and an overall sense of laid back attitude. The collaboration is a celebration of luxury and youthfulness, capturing the unapologetic attitude of Joyrich and the timeless allure of Playboy.

The latest Joyrich x Playboy Collection launched on February 24, 2017 at all international flagship stores and online at the Playboy Shop.

Photography by Aris Jerome
Models: Ella Weisskamp, Nicole Zimmermann and Lucas Ucedo