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PLAYBOY HAS SUCCESSFULLY MONETIZED ITS ICONIC BRAND EQUITY AND UNIQUE ASSETS THROUGH A VARIETY OF ASPIRATIONAL LIFESTYLE PRODUCTS SOLD IN MORE THAN 25,000 STORES GLOBALLY IN OVER 180 COUNTRIES.

Product News

Playboy Fragrances Launches Playboy #Generation

Playboy Fragrances introduced its newest fragrance duo, Playboy #Generation. The scents have been inspired by younger, wired-in party-goers who like to spice things up. Read More…

BENDON AND PLAYBOY INTRODUCE “BIOFIT X PLAYBOY” – AN INTIMATE APPAREL COLLECTION

New York, NY – August 12, 2014 – BIOFIT, America’s favorite bra, is back and it’s joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology.Read More…

SUPREME X PLAYBOY SPRING/SUMMER 2014 CAPSULE COLLECTION

Playboy and Supreme recently joined forces to launch a Supreme x Playboy Spring/Summer 2014 capsule collection which includes a hooded leather jacket, football top jersey, Vans shoes, and denim jacket.Read More…

Playboy Collaborates with Jessi New York

Playboy collaborated with Korean fashion brand Jessi New York by way of Alexis N. The collection is inspired by street wear and Playboy iconography for a mainly female audience. The campaign was shot at the Playboy Mansion with Playmate of the Year 2014 Kennedy Summers and Playmate Alana Campos.  Read More…

PLAYBOY AND SPECIAL PRODUCT DESIGN

In celebration of Playboy’s 60th Anniversary, Special Product Design created a suite of apparel and accessory items reflective of brand iconography.Read More…

PLAYBOY AND MARC JACOBS

In honor of Playboy’s 60th anniversary, Marc Jacobs created a t-shirt featuring the exclusive cover image from Playboy’s 60th anniversary magazine issue, available at select Marc Jacobs stores and online at marcjacobs.com. Read More…

PLAYBOY AND HYSTERIC GLAMOUR

Playboy recently collaborated with Hysteric Glamour, a Japanese designer label created by artist Nobuhiko Kitamura, to create a Winter collection of Playboy inspired apparel to the Japanese market.Read More…

PLAYBOY BEER DEBUTS IN CHINA

Playboy Breweries Ltd, will launch Playboy Premium Lager Beer in Chengdu Sichuan Province, China on November 5, 2013. Playboy Beer combines the strength of Playboy’s positive lifestyle brandRead More…

PLAYBOY LAUNCHES APPAREL COLLECTION WITH JUNK FOOD CLOTHING

Playboy in partnership with Junk Food debuted a new line of Playboy apparel, with select pieces available in stores at Urban Outfitters. The collection is comprised ofRead More…

PLAYBOY FRAGRANCES REVEALS SUPER PLAYBOY

Playboy Fragrances launched Super Playboy, a blockbuster collection of fragrances and body care for him and her. The suite of new products are complementedRead More…

Stores

Playboy Estd 1953 Opens In Mexico

On August 28th, Playboy hosted the celebratory launch of its brand-new, free-standing Playboy Mexico store, called “Playboy Estd 1953.” The lingerie boutique is located in the high-end district of Jardines del Moral in León, Guanajuato, Mexico.Read More…

PLAYBOY’S E-COMMERCE PLATFORM

Explore all official Playboy merchandise at PlayboyStore.com.Read More…