Playboy Enterprises to Introduce Cryptocurrency Wallet for Use on its Online Platforms

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Playboy.TV Expected to Enable Payments
Via Vice Industry Token and other Cryptocurrencies Later This Year

(LOS ANGELES, CA March 14, 2018) Playboy Enterprises, Inc. announced today that the company is developing an online payment wallet that will support a number of cryptocurrencies across the company’s online media, digital and casual gaming businesses.

Playboy.TV will be the first of the company’s media platforms to feature the new digital wallet which will enable the online platform to accept Vice Industry Token (VIT), among other leading cryptocurrency tokens, for access to the brand’s exclusive content. By integrating with VIT, visitors will be able to pay and earn tokens to view Playboy.TV’s original content, as well as comment on and vote for content.

“As the popularity of alternative payment methods continues to grow around the world, along with the reach Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility,” said Reena Patel, Chief Commercial Officer and Head of Operations for Playboy Enterprises, Inc. “This innovation gives the millions of people who enjoy our content, as well as those in the future who participate in our casual gaming, AR and VR platforms, more choices with regard to payment and in the case of VIT, an opportunity to be rewarded for engaging with Playboy offerings.”

Vice Industry Token, a decentralized blockchain platform and cryptographic token that rewards viewers just for watching content, was launched earlier this year and is currently in the midst of a crowd sale which ends on March 20th. Fans can find out more about VIT by visiting vicetoken.com.

The new digital wallet is expected to be available before the end of the year. The company also has plans to integrate cryptocurrency to its casual gaming, AR and VR initiatives in the future.

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ABOUT PLAYBOY ENTERPRISES, INC.:
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading lifestyle, and entertainment site; and creates content for distribution via television networks, websites, mobile platforms, and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

About Vice Industry Token Inc
Vice Industry Token, Inc. is a decentralized blockchain platform and cryptographic token for the Vice Industry that allows producers to more efficiently monetize their content by rewarding viewers just for watching content. Today’s ad-based free viewing model is broken, dominated by tube sites and benefiting only web traffic companies. By intelligently capturing genuine interactions, VIT will enable producers to deliver high-quality content catered to the specific desires of their most enthusiastic fans. Vice Industry Token, Inc. is a wholly owned subsidiary of Tokken MSB, Inc. For more information, please visit https://vicetoken.com/

 

Press Contacts

John Vlautin
Playboy Enterprises, Inc.
jvlautin@playboy.com

Katie Olver
Vice Industry Token
Cryptoland PR
katie@cryptolandpr.com
US: 866-586-5603
UK: +44 (0) 208 614 6816

Tracy Bagatelle-Black
VIT Company Contact
tracy@vicetoken.com
US: 661.263.1842

Playboy Magazine Returns to Colombia

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BOGOTA, COLOMBIA – November 20, 2017 – For the first time since 2012, Playboy magazine will be available to readers in Colombia. Published by Tasty Media, the first issue to be released under the new deal will be on newsstands in Colombia beginning on Friday, November 24th. Advertisers in the inaugural issue of Playboy Colombia include such global brands as Jaguar, Glenfiddich, Levis, Nike, IQUOS and JW Marriot, to name a few.

“We are very excited to be part of Playboy’s world and its values of freedom, diversity and humanity,” said Tasty Media executive Diego Ortiz. “Tasty Media was born to produce serious, responsible independent journalism and we know that Colombian readers are going to be thrilled with the mix of content featured in Playboy Colombia.”

“We are delighted to be joining with our Tasty Media partners to bring the world of Playboy to a Colombian audience,” said Playboy Enterprises Chief Commercial Officer, Reena Patel. “We believe Playboy’s unique combination of beautiful photography and engaging, thoughtful, provocative content will be a big hit with Colombian readers.”

With the addition of Colombia, Playboy magazine is published in 25 countries around the world.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

John Vlautin
jvlautin@playboy.com

Playboy’s November/December 2017 Collector’s Edition

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HUGH M. HEFNER
1926 – 2017

 

BEVERLY HILLS, CA – October 18, 2017 – Two days before Playboy’s November/December 2017 issue was going to press, the world learned about the passing of Hugh M. Hefner on September 27, 2017. Adorning the cover is an image of Hugh M. Hefner, photographed by Larry Gordon in 1965. The first six pages of the November/December 2017 issue are a celebration of Mr. Hefner’s life. The new issue is a prelude to a forthcoming 100+ page special tribute dedicated to the man who changed the world with his visionary magazine and company.

With a diverse, exclusively American-made Holiday Gift Guide, Playboy Interview with Chelsea Handler, exclusive Bettie Page comic, 20Q with James Corden, and in-depth journalism on Uganda’s LGBTQ community and Estonia’s ambitious leadership in technology, Playboy’s November/December 2017 issue closes out the year in dignified fashion.

Additional highlights of the November/December 2017 issue of Playboy magazine include:

November Playmate: Parisian bombshell and high-fashion model Ines Rau returns to the pages of the magazine (previously featured in Playboy’s May 2014 A-Z issue) and makes history as Playboy’s first transgender Playmate with a pictorial and centerfold, photographed by Derek Kettela.

December Playmate: former beauty queen and now Playboy’s December 2017 Playmate, Allie Leggett is a force of nature with a sultry 11-page pictorial and centerfold, shot by Ali Mitton.

The Playboy Philosophy: in the third installment of this modern update, Cooper Hefner encourages discussion surrounding conservation and environmentalism.

Exclusive to Playboy: Dynamite shares a chapter from The Secret Diary of Bettie Page comic, written by David Avallone.

Art: Shepard Fairey offers a sneak preview of his new solo show, Damaged.

Fiction: two installments featuring Under the Clock by Robert Coover and Artemis by Andy Weir.

Playboy’s November/December 2017 issue is now available for download at Playboy.com and on newsstands nationwide on October 31, 2017.

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About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

 

Press Contacts

Tamar Aprahamian
taprahamian@playboy.com
310.424.3794

American Icon and Playboy Founder, Hugh M. Hefner, Has Died

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BEVERLY HILLS, CA – September 27, 2017 – Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old.

Starting from his kitchen table 64 years ago, Mr. Hefner’s uncompromising vision drove the creation of not just the iconic and groundbreaking magazine, but what has become one of the world’s most enduring and recognizable brands. In the process, Playboy became the largest-selling and most influential men’s magazine in the world, spawning a number of successful global businesses. To this day, the magazine is published in more than 20 countries around the world and products featuring the company’s trademarks drive more than $1 billion in sales annually.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston and all of us at Playboy Enterprises,” said Cooper Hefner, Chief Creative Officer of Playboy Enterprises.

After serving in the Army, attending college and working for number of years in the magazine publishing industry, Mr. Hefner became convinced that there was a market for an upscale men’s magazine. By putting up his furniture as collateral for a loan and borrowing the rest from family and friends, Mr. Hefner published the very first issue of Playboy in December of 1953. The magazine was an instant sensation.

From the very start, Playboy was about more than just the beautiful women featured in its pages. Mr. Hefner took a progressive approach not only to sexuality and humor, but also to literature, politics and culture. Within its pages, Playboy published fiction by such writers as Ray Bradbury, Charles Beaumont, John Updike, Ian Fleming, Joseph Heller, Gabriel Garcia Marquez, Margaret Atwood, Jack Kerouac and Kurt Vonnegut.

The now standard-setting “Playboy Interview” debuted in 1962 when frequent contributor Alex Haley interviewed jazz legend Miles Davis. Mr. Haley’s Playboy interviews, which are still important reads for cultural historians, also included Malcolm X (1963), Martin Luther King (1965), and perhaps most famously, George Lincoln Rockwell (1966), the founder of the American Nazi Party.

As the host of a television series, “Playboy’s Penthouse,” Mr. Hefner paved the way as the first televised program to feature mixed groups of African American and white performers and audience members together. He also fought against the racist Jim Crow laws in the South by integrating Playboy Clubs in Miami and New Orleans.

When the U.S. Post Office refused to deliver Playboy to subscribers through the mail, he fought all the way to the Supreme Court, winning a landmark decision which was widely considered a victory for free speech. He fought the country’s archaic “sodomy laws,” firmly believing that the government had no place in American bedrooms. His work in this area has been recognized as influential by historians of the gay rights movement.

In 1980, Mr. Hefner championed the reconstruction of the Hollywood sign and was honored with a star on the Hollywood Walk of Fame for his efforts. In the shadow of the sign that he helped to preserve, Mr. Hefner stages the annual Playboy Jazz Festival at the Hollywood Bowl, an event which is in its 39th year.

This year, a 10-episode docudrama series on Mr. Hefner’s life, entitled American Playboy, appeared on Amazon.

Mr. Hefner is a recipient of numerous accolades and awards for his contributions to society and the publishing industry, including:

  • Received the 1996 International Publishing Award from the International Press Directory in London and was inducted into the Hall of Fame of the American Society of Magazine Editors at its 1998 ceremonies in New York.
  • In September 2001, inducted into the New York Friars Club as an honorary Friar on the occasion of his gala Roast in New York City, an evening of uninhibited comedy subsequently aired nationwide on the Comedy Central network.
  • In January of 2002, received the Henry Johnson Fisher Award, the highest honor of the Magazine Publishers of America.
  • In March 2002, inducted as an honorary member of the Harvard Lampoon, which named him “Harvard Lampoon’s Best Life-Form In The History Of The Universe.
  • In 2008, honored by Spike TV with their Guy’s Choice “Alpha Male” lifetime achievement award.
  • In 2010, received both the Award of Honor and the First Amendment Award from the prestigious PEN Center USA organization.
  • In 2011, honored by with their “Mr. Wonderful” award for a lifetime of philanthropy and that same year he received the Lifetime Achievement Award by the Los Angeles Press Club.
  • In 2012, received the “Treasures of Los Angeles Award” from Central City Association of Los Angeles and was also honored with “The Distinguished Service Award” by the Hollywood Chamber of Commerce.
  • A two-time Guinness Book of World Records holder for being the longest running editor of a magazine and for having the largest scrapbook collection, which currently consists of more than 2900 volumes.
  • Today, through its websites, its storied U.S. magazine and 20+ licensed international editions, Playboy reaches more people than ever before in its 64-year history.

    Hugh M Hefner is survived by his wife Crystal, four grown children, Christie, who served as CEO of Playboy Enterprise for more than 20 years, David, Marston and Cooper, who currently serves as Chief Creative Officer at the company.

    Information regarding memorial services is not available at this time.

    For archival images, broll and other assets, please click HERE.

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    About Playboy Enterprises, Inc.
    Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

    Press Contacts

    Tamar Aprahamian
    taprahamian@playboy.com

    Teri Thomerson
    tthomerson@playboy.com

Pop Provocateur Halsey Covers Playboy’s Music Issue for September/October 2017 #THEMUSICISSUE

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BEVERLY HILLS, CA – August 15, 2017 – Powerhouse singer and songwriter Halsey makes her Playboy magazine cover debut for the September/October 2017 Music Issue. No topic is off limits as she answers Playboy’s 20Qs and is more outspoken than ever on race, reproductive freedom, her new album, and how she emotionally invests in her fans.

“I’ve always collected vintage Playboy issues. 5 feet from my bed there’s a 4 foot canvas of a 1971 vintage cover that I wake up to every single day!” said Halsey. “It’s truly an honor to be featured on the cover of a magazine that has always been the embodiment of sensuality, intelligence, humor and class.”

“We are absolutely thrilled to present Halsey to our readers,” said Cooper Hefner, Playboy’s Chief Creative Officer. “She’s the kind of courageous and provocative artist that perfectly represents the modern Playboy ethos.”

Playboy’s Music Issue also includes features with soulstress Jhené Aiko, Chicago rapper Vic Mensa, indie artist and fashion trendsetter Børns, and The War on Drugs’ frontman Adam Granduciel on breathing new life into rock and roll. Moreover, this issue’s Heritage piece uncovers the history of Hugh Hefner’s music label, Playboy Records, in Going Vinyl.

Additional highlights of the September/October 2017 issue of Playboy magazine include:

  • Exclusive to Playboy, this issue also includes an original six-page Kingsman comic created by Rob Williams (Suicide Squad) and Özgür Yildirim called “Kingsman: The Big Exit.” Join superspy Eggsy on his latest mission for Britain’s top-secret agency, just as the sequel KINGSMAN: THE GOLDEN CIRCLE hits theaters this September.
  • September Playmate: Chicago-born Jessica Wall shares her love for travel in a pink-inspired 11-page pictorial and centerfold, shot by Graham Dunn.
  • October Playmate: Las Vegas native Milan Dixon takes “Center Stage” with a sultry 11-page pictorial and centerfold, shot by Aaron Feaver.
  • Playboy Interview: a candid conversation with Patton Oswalt, the comedian, actor and social media guru on returning to the stage after some dramatic ups and downs in his personal life.
  • Crossroads 2.0: Jesse Engel, a research scientist at Google Brain, discusses the making of music with Artificial Intelligence.
  • The Changing Tune of Protest Music: Playboy contributor Eric Spitznagel provides a look into politically charged songs during the Trump-era.
  • Tim & Eric at 10: the comedic duo celebrates the 10-year anniversary of “Tim and Eric Awesome Show, Great Job!”
  • The Publicly Traded Human Goes NSFW: a look into Mike Merrill’s erotica scheme with his 600-plus shareholders.
  • Fiction: two installments featuring Subtract One Death by T.C. Boyle and Safeword by R.O. Kwon.

Playboy’s September/October 2017 issue is now available for download at Playboy.com and on newsstands nationwide on August 29, 2017.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Tamar Aprahamian
taprahamian@playboy.com
310.424.3794