Playboy Names Brook Power 2017 Playmate of the Year

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BEVERLY HILLS, CA – APRIL 18, 2017 – Brook Power, an accomplished model and artist who grew up on the Hawaiian island of Oahu, has been named Playboy’s 2017 Playmate of the Year. She is featured on the cover of Playboy’s May/June 2017 issue as well as inside the magazine with an 11-page pictorial shot by French fashion and beauty photographer David Bellemere.

In celebration of Brook Power’s new title, she met with last year’s 2016 Playmate of the Year, Eugena Washington, for an intimate interview about Brook’s path to Playboy, the differences in modeling nude vs. non-nude, and what makes her feel beautiful.

“We’re excited to announce that Brook Power is our Playmate of the Year for 2017,” said Playboy Creative Director, Chris Deacon. “She is the epitome of a free-spirit – cool, creative and confident, all while balancing a unique personality with extraordinary beauty.” 

Brook first appeared in Playboy as the magazine’s May 2016 Playmate of the Month. She is Playboy’s 58th Playmate of the Year, and the first Native American Playmate to be given the iconic title. Playboy named its first Playmate of the Year, Ellen Stratton, in 1960.

The May/June 2017 Playmate of the Year issue hits newsstands nationwide on April 25, 2017 and is available for download now at Playboy.com. Additional photos and video of Brook Power’s shoot can also be viewed at www.playboy.com/2017pmoy.

In addition, Playboy’s May/June 2017 issue will feature:

  • The New Creatives: a special feature dedicated to eleven thought-provoking artists who are pushing the boundaries on beauty.
  • Playboy Interview: featuring Ezra Klein, the founder of Vox.com, on fighting fake news, the toxicity of social media, and of course, Donald Trump.
  • 20Q: with Kumail Nanjiani who opens up about his comedy, TV career and co-writing The Big Sick with his wife.
  • May 2017 Playmate: Lada Kravchenko who hails from Russia, is a world-traveler who exudes an innocent and classic beauty.
  • June 2017 Playmate: Elsie Hewitt is known as a road-warrior whose pictorial embraces the beauty of a desert landscape.
  • Culture: an in-depth look on how Amnesty International – one of the largest human rights organizations in the world – is fighting the ongoing battle of decriminalizing sex work.
  • Art: Scott Campbell, an A-list tattoo and fine artist, takes on the iconic Rabbit and recreates a 1968 Playboy magazine cover with March 2017 Playmate, Elizabeth Elam.
  • Fiction: two installments featuring The Sparrow by Dennis Lehane and Monsters by Matthew Sharpe.
  • Heritage: unpublished work by Andy Warhol is featured as part of Playboy’s rich history in the pop-art movement.

As is with every magazine, Playboy’s May/June 2017 issue also includes original content on topics such as a drug-fueled psychedelic renaissance in MDMA’s Long, Strange Trip, a geographic breakdown of nudity laws across the country, and manscaping and camgirls in Bridget Phetasy’s latest installment of the Playboy Advisor.

Download the full issue before it hits newsstands here.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Tamar Aprahamian
310.424.3794
taprahamian@playboy.com

Playboy Announces New Editorial Appointments

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BEVERLY HILLS, CA – March 29, 2017 – Playboy Enterprises announced today several new appointments to its editorial team. James Rickman has been appointed to the position of Executive Editor at Playboy magazine; Leila Brillson has been named Executive Editor of Playboy.com; and Chris Deacon has been named Creative Director, Playboy Enterprises. All three executives will report to Playboy’s Chief Creative Officer, Cooper Hefner.

Mr. Rickman comes to Playboy from PAPER magazine, where he served as managing editor and was part of the team behind the notorious “Break the Internet” issue. He joined Playboy in 2015, overseeing entertainment content both in print and online, as well as the Playboy Interview.

Ms. Brillson is a Chicago native who has spent the last decade at the forefront of New York digital lifestyle media, including consultancy positions at the Snapchat Discover channel Sweet and Hearst. She was also Vice President of Digital at NYLON and was Entertainment Director at Refinery 29. Ms. Brillson will oversee Playboy’s digital properties.

Chris Deacon is a veteran art director with more than 15 years of award-winning service on titles such as Time Out New York, Shortlist, Metropolitan, NME, Total Film, Loaded and InStyle. He was named Art Director of the Year by the British Society of Magazine Editors in 2013 and Designer of the Year at the Independent Publisher Awards in 2009. In his new role, Mr. Deacon will oversee creative across all of Playboy’s media platforms. He joined Playboy in 2015 and most recently served as Art Director.

All three executives will be based in Playboy’s Beverly Hills headquarters.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Tamar Aprahamian
310.424.3794
taprahamian@playboy.com

John Vlautin
jvlautin@playboy.com

Playboy’s New March/April 2017 Magazine Captures the Creativity of the Brand’s New Chief Creative Officer, Cooper Hefner

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BEVERLY HILLS, CA – FEBRUARY 13, 2017 – After taking the reigns as Playboy’s Chief Creative Officer last year, Cooper Hefner, in partnership with the content team, have unveiled the latest creative evolution of the brand online as well as in the March/April issue of the iconic magazine.

“This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my Dad, as well as with readers,” said Cooper Hefner. “It is a reflection of how the brand can best connect with my generation and generations to come.”

The March/April issue of Playboy magazine will feature the return of some familiar franchises, including:

  • Cooper Hefner’s updated take on The Playboy Philosophy, penned nearly 40 years after his father’s last installment in the 1960’s, which converses about the current political and cultural climate in the US.
  • The return of Playboy’s “Party Jokes” that provide a quick beat of humor and celebrates the playful side of the brand.
  • The debut of the “Heritage” section which shares the magazine’s past point of view that is more relevant today than ever before.

Another change to the print publication is the removal of “Entertainment for Men” from the cover. Hefner added, “Playboy will always be a lifestyle brand focused on men’s interests, but as gender roles continue to evolve in society, so will we.”

And as it has always been known for, this issue is full of thought-provoking articles and interviews. The March/April lineup includes:

  • Playboy Interview: featuring Scarlett Johansson who recently participated as a leading influencer during Washington DC’s Women’s March.
  • Profile: on cultural and political commentator Van Jones who rose to stardom by providing insightful commentary during the 2016 Presidential election.
  • 20Q: with Adam Scott where the actor has a laugh and chats about his new mini-series on HBO, Big Little Lies.
  • Culture: Run The Jewels fight the power with their third record and their most provocative music to date.
  • A guide to the ins-and-outs of finding the best weed for every occasion, as well as a look back at Playboy’s advocacy in the legalization of marijuana.
  • Fiction: two installments featuring Supercops by Liesl Schillinger and The Domestic Lives of Superheroes by John Hornor Jacobs.

In addition, the magazine will feature pictorials including March Playmate, Elizabeth Elam; April Playmate, Nina Daniele; and a special edition of Playmates at Play, featuring a remix of Playmates shot by Mark Hunter (aka The Cobrasnake) as they explore the Playboy arcade after hours. The issue also features Scarlett Byrne, who in addition to appearing in her own pictorial, pens an essay about the importance of owning female sexuality and the double standards that still exist between women and men.

Playboy’s March/April 2017 issue is now available for download at Playboy.com and on newsstands nationwide on February 28, 2017.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Tamar Aprahamian
310.424.3794
taprahamian@playboy.com

Playboy Enterprises Wins Permanent Injunction Against Play Beverages/CirTran Beverage

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BEVERLY HILLS, CA – January 23, 2017 Adding further clout to a $7 million jury verdict awarded to Playboy last year, an Illinois court issued a permanent injunction that forever prohibits Play Beverages, LLC, CirTran Beverage Corp., and all persons associated with them, including their principal Iehab Hawatmeh, from using the Playboy brand on any product or service, anywhere in the world.

The injunction order makes it clear that PlayBev, CirTran Beverage, and their agents and distributors must immediately stop manufacturing, selling, offering for sale, distributing, marketing, promoting, holding events for the promotion of, and advertising all products and services in conjunction with the Playboy brand or any confusingly similar trademark.  The injunction applies to Playboy Energy Drinks, as well as their use of the brand on any other products and services.

In the injunction order, the Court agreed with the jury’s findings that PlayBev and CirTran Beverage willfully infringed upon Playboy’s marks, engaged in counterfeiting and committed deceptive trade practices.

Playboy will strongly enforce its judgment and injunction against PlayBev/CirTran Beverage to stop Iehab Hawatmeh’s companies from engaging in infringing and counterfeiting activities.  In addition, Playboy will continue to defend its trademarks vigorously throughout the world as Playboy has done in this case.

Playboy’s trial counsel were Pete Ross of Browne George Ross LLP and Edward Feldman of Miller Shakman & Beem LLP.

#     #     #

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

John Vlautin
jvlautin@playboy.com

Merchants Hospitality and Cachet Hospitality Group to Bring the Legendary Playboy Club Back to New York City

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Playboy Lounge and Supper Club to be Key Feature of the
New Cachet Boutique New York Hotel in Midtown Manhattan

NEW YORK, NY January 19, 2017 – Merchants Hospitality, Cachet Hospitality Group, and Playboy Enterprises announced today plans to reintroduce the legendary Playboy Club to New York City as a key feature of the Cachet Boutique New York hotel which is slated to open later this year in midtown Manhattan.

The space will feature a lounge area, a game room and a full-service dining room, but by far the most attractive feature of Playboy Club New York will undoubtedly be the return of the Playboy Bunnies to Manhattan. The alluring Playboy Bunny hostesses, waitresses and cocktail servers have a worldwide, well-deserved reputation for their style and graciousness. The décor will feature elements from the sexy and sophisticated aesthetic of Playboy’s rich history integrated with the energy of New York, one of the world’s most exciting destinations.

“We are thrilled to be able to bring the Playboy Club back to New York City for the first time in more than 30 years,” said David Laris, EVP of F&B and Nightlife. “The Playboy Club is the perfect addition to the distinctive features we are creating for our guests as part of the Cachet Boutique New York experience.”

Cachet Boutique New York will be located at 510 West 42nd street, in the cultural and entertainment center of the city. In addition to the Playboy Club, the hotel will feature 107 design-led rooms, featuring Cachet’s signature luxurious beds as well as in-room technologies offering keyless check-in, high-speed internet, personalization and intuitive service. The hotel will also feature an outdoor Jacuzzi and wellness areas, a signature restaurant and an outdoor events space.

New York City’s original Playboy Club, which was established in 1962, was located on 59th street between 5th Avenue and Madison, where it remained popular for more than 20 years, closing its doors in 1986. After Playboy founder, Hugh Hefner established the first Playboy Club in Chicago in 1960, the popular venues eventually grew to 30 locations around the world, and were the embodiment of urban sophistication, reflecting Playboy’s distinctive ethos which represented quality, style and contemporary refinement.

“The reintroduction of the Playboy Club to New York City is a huge milestone for us as we continue to reinvent our brand for new audiences all around the world,” said Valerie Golson, Playboy’s Vice President of Gaming and Location Based Entertainment. “We are so happy to be teaming with Cachet both here in the United States and in Asia.”

In addition to its forthcoming clubs in New York and throughout Asia, Playboy and Cachet Hospitality will further grow the brand through lounges, restaurants and nightclubs.

Playboy has a growing venue platform with a variety of other operating partners that include successful clubs in London, Hanoi, Hyderabad, New Delhi and Mumbai, as well as a beer garden in Pune, India, and a café in Bangkok, Thailand. A truly global brand, Playboy magazine is published in 23 countries and its branded products are sold in more than 180 territories around the world.

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About Merchants Hospitality, Inc.
Founded 31 years ago, Merchants Hospitality, and its Principals, have owned, operated, and developed some of the most luxurious destinations in the Country and Caribbean. Properties have included Hotels, Residential Condominiums, Office Buildings and Restaurants including 485 Fifth Avenue, currently home to the Hyatt Andaz, the Beekman Hotel at UN Plaza, 260 Park Avenue South Luxury Condominium, Aruba Starwood Hotel, Resort & Time Share, NYC’s famous Pier 15 at South Street Seaport, 350 Madison Avenue to name a few. Merchants also owns 18 premier restaurants in NYC including Philippe Chow on 60th and Madison which is on of NYC’s most profitable restaurants according to NYC F&B 2015. Merchants is developing a prime residential and retail luxury senior living facility consisting of 219,242 square feet located in the Upper East Side of Manhattan. Merchants Principals Abraham Merchant, Richard Cohn and Adam Hochfelder have been industry leaders in the real estate and hospitality world for over 30 years, and have been honored by multiple charities across the country.
www.MerchantsHospitality.com

About Cachet Hospitality Group
Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG’s mission is to be the leading innovative and socially responsible hospitality company in the Asia Pacific and North America, with recent expansion into Cabo San Lucas and New York City. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas. For more information, please visit www.cachethotelgroup.com

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Playboy Contact
John Vlautin
jvlautin@playboy.com

Cachet Boutique New York Contact
Lizzie Grubman Public Relations
will@grubmanpr.com