Playboy Enterprises Wins Permanent Injunction Against Play Beverages/CirTran Beverage

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BEVERLY HILLS, CA – January 23, 2017 Adding further clout to a $7 million jury verdict awarded to Playboy last year, an Illinois court issued a permanent injunction that forever prohibits Play Beverages, LLC, CirTran Beverage Corp., and all persons associated with them, including their principal Iehab Hawatmeh, from using the Playboy brand on any product or service, anywhere in the world.

The injunction order makes it clear that PlayBev, CirTran Beverage, and their agents and distributors must immediately stop manufacturing, selling, offering for sale, distributing, marketing, promoting, holding events for the promotion of, and advertising all products and services in conjunction with the Playboy brand or any confusingly similar trademark.  The injunction applies to Playboy Energy Drinks, as well as their use of the brand on any other products and services.

In the injunction order, the Court agreed with the jury’s findings that PlayBev and CirTran Beverage willfully infringed upon Playboy’s marks, engaged in counterfeiting and committed deceptive trade practices.

Playboy will strongly enforce its judgment and injunction against PlayBev/CirTran Beverage to stop Iehab Hawatmeh’s companies from engaging in infringing and counterfeiting activities.  In addition, Playboy will continue to defend its trademarks vigorously throughout the world as Playboy has done in this case.

Playboy’s trial counsel were Pete Ross of Browne George Ross LLP and Edward Feldman of Miller Shakman & Beem LLP.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

John Vlautin
jvlautin@playboy.com

Merchants Hospitality and Cachet Hospitality Group to Bring the Legendary Playboy Club Back to New York City

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Playboy Lounge and Supper Club to be Key Feature of the
New Cachet Boutique New York Hotel in Midtown Manhattan

NEW YORK, NY January 19, 2017 – Merchants Hospitality, Cachet Hospitality Group, and Playboy Enterprises announced today plans to reintroduce the legendary Playboy Club to New York City as a key feature of the Cachet Boutique New York hotel which is slated to open later this year in midtown Manhattan.

The space will feature a lounge area, a game room and a full-service dining room, but by far the most attractive feature of Playboy Club New York will undoubtedly be the return of the Playboy Bunnies to Manhattan. The alluring Playboy Bunny hostesses, waitresses and cocktail servers have a worldwide, well-deserved reputation for their style and graciousness. The décor will feature elements from the sexy and sophisticated aesthetic of Playboy’s rich history integrated with the energy of New York, one of the world’s most exciting destinations.

“We are thrilled to be able to bring the Playboy Club back to New York City for the first time in more than 30 years,” said David Laris, EVP of F&B and Nightlife. “The Playboy Club is the perfect addition to the distinctive features we are creating for our guests as part of the Cachet Boutique New York experience.”

Cachet Boutique New York will be located at 510 West 42nd street, in the cultural and entertainment center of the city. In addition to the Playboy Club, the hotel will feature 107 design-led rooms, featuring Cachet’s signature luxurious beds as well as in-room technologies offering keyless check-in, high-speed internet, personalization and intuitive service. The hotel will also feature an outdoor Jacuzzi and wellness areas, a signature restaurant and an outdoor events space.

New York City’s original Playboy Club, which was established in 1962, was located on 59th street between 5th Avenue and Madison, where it remained popular for more than 20 years, closing its doors in 1986. After Playboy founder, Hugh Hefner established the first Playboy Club in Chicago in 1960, the popular venues eventually grew to 30 locations around the world, and were the embodiment of urban sophistication, reflecting Playboy’s distinctive ethos which represented quality, style and contemporary refinement.

“The reintroduction of the Playboy Club to New York City is a huge milestone for us as we continue to reinvent our brand for new audiences all around the world,” said Valerie Golson, Playboy’s Vice President of Gaming and Location Based Entertainment. “We are so happy to be teaming with Cachet both here in the United States and in China, where we are excited to open the highly-anticipated Playboy Club Shanghai this March.”

In addition to its forthcoming clubs in New York and throughout Asia, Playboy and Cachet Hospitality will further grow the brand through lounges, restaurants and nightclubs.

Playboy has a growing venue platform with a variety of other operating partners that include successful clubs in London, Hanoi, Hyderabad, New Delhi and Mumbai, as well as a beer garden in Pune, India, and a café in Bangkok, Thailand. A truly global brand, Playboy magazine is published in 23 countries and its branded products are sold in more than 180 territories around the world.

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About Merchants Hospitality, Inc.
Founded 31 years ago, Merchants Hospitality, and its Principals, have owned, operated, and developed some of the most luxurious destinations in the Country and Caribbean. Properties have included Hotels, Residential Condominiums, Office Buildings and Restaurants including 485 Fifth Avenue, currently home to the Hyatt Andaz, the Beekman Hotel at UN Plaza, 260 Park Avenue South Luxury Condominium, Aruba Starwood Hotel, Resort & Time Share, NYC’s famous Pier 15 at South Street Seaport, 350 Madison Avenue to name a few. Merchants also owns 18 premier restaurants in NYC including Philippe Chow on 60th and Madison which is on of NYC’s most profitable restaurants according to NYC F&B 2015. Merchants is developing a prime residential and retail luxury senior living facility consisting of 219,242 square feet located in the Upper East Side of Manhattan. Merchants Principals Abraham Merchant, Richard Cohn and Adam Hochfelder have been industry leaders in the real estate and hospitality world for over 30 years, and have been honored by multiple charities across the country.
www.MerchantsHospitality.com

About Cachet Hospitality Group
Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG’s mission is to be the leading innovative and socially responsible hospitality company in the Asia Pacific and North America, with recent expansion into Cabo San Lucas and New York City. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas. For more information, please visit www.cachethotelgroup.com

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Playboy Contact
John Vlautin
jvlautin@playboy.com

Cachet Boutique New York Contact
Lizzie Grubman Public Relations
will@grubmanpr.com

Playboy Magazine to Debut in Korea

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SEOUL, KOREA – January 10, 2017 – For the first time in its 63-year history, Playboy magazine will be available to Korean readers beginning this June.  Playboy magazine Korea will be published by Kaya Media, one of Korea’s most respected and experienced magazine publishers which has already launched successful Korean editions of international titles such as Marie Claire, Esquire, Motor Trend and Harper’s Bazaar.   Kaya Media has also successfully leveraged their publishing expertise to create popular responsive websites for branded media at imagazinekorea.com.

The newest edition of the magazine will follow Playboy’s award-winning blend of editorial content, including celebrity interviews, humor, social and political issues, lifestyle pieces and beautiful pictorials.

“We are honored to be partnering with such and iconic brand and look forward to expanding Playboy’s tradition of excellence in Asia,” said Young Chull Kim, Publisher and CEO of Kaya Media. “We are thrilled to be introducing to the Korean market the high-quality photography and engaging, thoughtful and provocative content that readers have come to expect from Playboy.  We look forward to a long and fruitful relationship.”

“It’s a huge moment for us to be able to introduce Playboy to Korean readers for the very first time,” said Playboy Enterprises’ Chief Commercial Officer, Reena Patel.  “Kaya will be an incredible partner for us as we look to continue to expand the Playboy brand throughout Asia and the rest of the world.”

With the addition of Korea, Playboy magazine is published in 23 countries around the world.  For more information on Kaya Media please visit www.kayamedia.com and imagazinekorea.com.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

John Vlautin
jvlautin@playboy.com

Playboy Playbill January/February 2017

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BEVERLY HILLS, CA – December 13, 2016 – In a nod to its 63-year history, PLAYBOY reintroduces its beloved character Mr. Playboy for the cover of its January/February 2017 double issue. Mr. Playboy has graced numerous covers in the brand’s history and most notably, almost every January issue from 1954 to 1977 featuring the “Playmate Review”. For the first magazine cover of 2017, PLAYBOY recreated one of Hef’s favorite covers (January 1968), updated with select photos of the 2016 Playmates. As one of the most popular images from the World of Playboy, this won’t be the last you see of Mr. Playboy!

The January/February issue of PLAYBOY celebrates the 12 beauties who appeared in the magazine pages this year in its annual 2016 Playmate Review. 2016 Playmate of the Year Eugena Washington will hand over the title to her successor in May after readers cast their vote at playboy.com/pmoy2017.

Other highlights from the new issue includes an interview with Oscar-winning actor Matthew McConaughey who chronicles the evolution of “The McConaissance”. McConaughey’s story-telling in an 8-page interview reveals details about his childhood and wildly rebellious father who ultimately inspired McConaughey’s role in Gold, his upcoming crime adventure film with its first release on December 25. From sex, smoking marijuana, being under his wife’s spell of true love, and having been introduced to beautiful women by reading PLAYBOY as a young boy, McConaughey proves he’s the Paul Newman of the new generation.

Prepare to be pleasantly entertained with the first issue of PLAYBOY 2017 with highlights including:

  • Miss January, Bridget Malcolm: ring in the New Year with the Australian beauty who shares a lighthearted and celebratory spread.
  • Miss February, Joy Corrigan: the sweetheart who grew up on a small farm in North Carolina who’s now an international supermodel residing in LA.
  • 20Q with Fred Armisen: the actor of many faces from SNL, Portlandia and Documentary Now! gives a glimpse into his past life and opens up about love.
  • No Filter with Lola Kirke: the 26-year-old actress from Amazon’s Mozart in the Jungle on finding her voice and her own personal brand.
  • My Way: streetwear icon Bobby Hundreds isn’t slowing down anytime soon as he discusses his poke restaurant, unisex clothing line and more.
  • Artist in Residence: recording artist Macklemore introduces artwork by Lawrence “Naturel” Atoigue.
  • Fiction: two literature installments featuring Robert Kirn’s Finishing, a tale of robots, sex and ice cream, and Jon Raymond’s Visiting Violence, a story about a seal questioning his lifelong convictions.
  • Francofile: James Franco interviews Coach Creative Director Stuart Vevers on the evolution of his sense of style.
  • Playboy Advisor: monthly advice columnist Bridget Phetasy explains how you know when you’re officially official.
  • Pictorials: Australian model Gabby Brooks in a spread called “Spectrum”, Kyra Santoro in “After Midnight” and Miss October 2014 Roxannna June’s Grecian photo diary.
  • Additional content includes: Underboob: A Cultural History, navigating Houston during Super Bowl weekend, a look into the CIA’s Secret Art Collection and Wiped Out, how crystal meth nearly sank the surf community.

PLAYBOY’s January/February 2017 issue will be available on newsstands nationwide on December 20, 2016 and for download on the app in iTunes and Google Play stores.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Tamar Aprahamian
310.424.3794
taprahamian@playboy.com

Brian Hoar Named Senior Vice President of Sales, Publisher at Playboy Magazine

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BEVERLY HILLS, CA – December 1, 2016 Brian Hoar, a veteran Playboy executive, has returned to the company as Senior Vice President of Sales and Publisher of Playboy magazine. In his new role, Mr. Hoar will lead the company’s national sales team as they create innovative integrated advertising and sponsorship platforms across Playboy’s media and experiential platforms.

“Brian brings with him an intuitive knowledge of the unique power of the Playboy platform to amplify brands all over the world,” said Playboy Enterprises’ COO and CFO, David Israel. “We are thrilled to have him back in the fold.”

Mr. Hoar comes to Playboy from R&R Partners, a full-service, independent advertising and marketing agency where he served as Vice President of Development and led the company’s strategic partnership and new client acquisition efforts. Prior to that, he served in a variety of positions at Playboy Enterprises, rising to the position of Vice President of Sales and Associate Publisher, overseeing the company’s integrated marketing and development efforts across all of the company’s platforms.

“Playboy is the original disruptor and provocateur,” said Mr. Hoar. “It’s an incredibly exciting time to be back with Playboy to help support the continuing evolution of the brand. With more than 97% global unaided brand awareness and the largest social audience in the men’s lifestyle space, the Playboy brand is more powerful than ever. I’m looking forward to creating new opportunities for brands to tap into Playboy’s growing millennial audience with the unparalleled authority and authenticity that we have built over the past 60 years.”

In March of this year, Playboy introduced a major redesign of its flagship magazine and as 2016 winds down, the company is being recognized by the industry for its excellence. Among the accolades include Adweek’s Hot List 2016, honoring Playboy as the “Hottest Reborn Magazine” stating the redesign “has gained high-end advertisers and millennial readers, bringing new relevancy to the 63-year-old title.” Additionally, Folio bestowed an Eddie Award to Playboy for its “My Deportation,” piece from the March 2016 issue, along with two integrated marketing awards for the 2K, Mafia III and The Hateful 8 campaigns.

Brian Hoar will be based in Playboy’s Beverly Hills headquarters.

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