BEVERLY HILLS, CA – FEBRUARY 13, 2017 – After taking the reigns as Playboy’s Chief Creative Officer last year, Cooper Hefner, in partnership with the content team, have unveiled the latest creative evolution of the brand online as well as in the March/April issue of the iconic magazine.
“This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my Dad, as well as with readers,” said Cooper Hefner. “It is a reflection of how the brand can best connect with my generation and generations to come.”
The March/April issue of Playboy magazine will feature the return of some familiar franchises, including:
- Cooper Hefner’s updated take on The Playboy Philosophy, penned nearly 40 years after his father’s last installment in the 1960’s, which converses about the current political and cultural climate in the US.
- The return of Playboy’s “Party Jokes” that provide a quick beat of humor and celebrates the playful side of the brand.
- The debut of the “Heritage” section which shares the magazine’s past point of view that is more relevant today than ever before.
Another change to the print publication is the removal of “Entertainment for Men” from the cover. Hefner added, “Playboy will always be a lifestyle brand focused on men’s interests, but as gender roles continue to evolve in society, so will we.”
And as it has always been known for, this issue is full of thought-provoking articles and interviews. The March/April lineup includes:
- Playboy Interview: featuring Scarlett Johansson who recently participated as a leading influencer during Washington DC’s Women’s March.
- Profile: on cultural and political commentator Van Jones who rose to stardom by providing insightful commentary during the 2016 Presidential election.
- 20Q: with Adam Scott where the actor has a laugh and chats about his new mini-series on HBO, Big Little Lies.
- Culture: Run The Jewels fight the power with their third record and their most provocative music to date.
- A guide to the ins-and-outs of finding the best weed for every occasion, as well as a look back at Playboy’s advocacy in the legalization of marijuana.
- Fiction: two installments featuring Supercops by Liesl Schillinger and The Domestic Lives of Superheroes by John Hornor Jacobs.
In addition, the magazine will feature pictorials including March Playmate, Elizabeth Elam; April Playmate, Nina Daniele; and a special edition of Playmates at Play, featuring a remix of Playmates shot by Mark Hunter (aka The Cobrasnake) as they explore the Playboy arcade after hours. The issue also features Scarlett Byrne, who in addition to appearing in her own pictorial, pens an essay about the importance of owning female sexuality and the double standards that still exist between women and men.
Playboy’s March/April 2017 issue is now available for download at Playboy.com and on newsstands nationwide on February 28, 2017.
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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.