LOS ANGELES, Wednesday, January 28, 2015 — Playboy will once again throw one of the most buzzed about parties in town during football’s biggest weekend, with the W Scottsdale serving as this year’s location and two-time Grammy Award winner Nelly as the event’s host.
The exclusive party will take place Friday, January 30 on the hotel’s Wet Pool Deck, with music by DJ duo The Captains of Industry and 24 Playboy Playmates in Bunny Costumes mingling with celebrities, athletes and VIP guests. This year’s Playboy party marks the brand’s 15th year of throwing the highly-anticipated event.
Event sponsor MINI USA will have three models of The New MINI Hardtop 4 Door on display, one of which will be featured as part of an interactive MINI Playboy Mansion photo set. Partygoers will get a taste of the Playboy and MINI lifestyles as they pose in front of a 3-D façade of the famous Playboy Mansion along with Playmates in custom Union Jack Bunny Costumes and a MINI Hardtop 4 Door parked in front. Guests will be able to upload their photos to social media and will also receive a printout from their shoot, compliments of MINI USA.
Additionally, event sponsor DRYWORLD Industries, the Canadian-based sports performance tech company known for its groundbreaking and innovative products, will distribute foam “Bunny Fingers” to partygoers for use in fun photo ops and social media posts.
Guests can also take a break from the dance floor in the event’s Camp Playboy-themed area, where they’ll be able to huddle around fire pits on faux tree stumps and cozy up to outdoor heaters with faux fur blankets.
High-profile attendees at the Playboy party in years past have included Bradley Cooper, Anna Farris, Kanye West, Gabrielle Union, Aaron Rodgers, Jon Hamm, Maria Menounos, Neil Patrick Harris, Aaron Paul, Tony Romo, Jessica Szohr, Usher, Chris Evans, Jamie Chung, Emmanuelle Chriqui, Shaquille O’Neal, David Arquette, Estelle, LMFAO, Rascall Flatts, Kyle Busch, Nick Cannon, Laura Prepon, Alyssa Milano, Jeremy Piven, Evander Holyfield, Chad Jones, and Marshall Faulk.
A select number of tickets for this year’s event will be available for purchase at www.wscottsdaletickets.com. For VIP table information, please contact 602-405-0099.
# # #
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States, and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues. For more information, please visit: www.PlayboyEnterprises.com.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 122 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.
About the MINI Hardtop 4 Door
The MINI Hardtop 4 Door redefines what is expected from the premium small car segment. Even with its four doors, seating for five and added cargo space, the new MINI Hardtop 4 Door maintains the dynamic character and go-kart handling of the 2 door model. It’s the first four door MINI built on the shared front wheel drive platform with BMW Group, and its additional cargo space makes it more practical for a family or owners just looking for more MINI.
About DRYWORLD Industries
DRYWORLD Industries (www.thedryworld.com) is the world’s leading independent sports brand. Based in Victoria, BC, Canada, DRYWORLD has created a line-up of technologically advanced products and materials that cater to the serious athlete. The DRYWORLD line-up includes DRYFEET Performance Footgear, a groundbreaking, new product making waves around the world; BIOSKYN, the world’s first thermo-regulating, waterproof, technical compression athletic wear line; BAREFUTA, the world’s first thermo-regulating, waterproof line of cleats for baseball, soccer, football, and rugby; and HauteD, high society athletic wear. All DRYWORLD products are designed by athletes and are independently lab tested by Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute.