Playboy Unveils a New Magazine for a New Generation of Readers



Completely Redesigned Playboy Magazine Features Fresh Franchises, New Contributors, a Renewed Commitment to Art, Literature and Long Form Journalism and, of course, a Brand-new Take on Photographing the World’s Most Beautiful Women

BEVERLY HILLS, CA  February 4, 2016 – Playboy magazine will officially unveil the most highly-anticipated issue in its 62-year history at the company’s annual party during Super Bowl weekend tomorrow night in San Francisco.  The long-awaited March 2016 issue (on newsstands Friday, February 12) first created headlines last fall when the company announced it would no longer feature explicit nudity in the pages of its magazine.

Over the past six months, Playboy’s editorial team has been rethinking and redesigning the storied publication, using the intellectual, artistic and literary powerhouse years of the 1960s Playboy as their guiding light.  The result is a Playboy magazine for a new generation, full of fresh contributors, new regular features, and an entirely contemporary take on photographing the beautiful women who have made the publication one of the most enduring and successful of all time.

Although the women in the new Playboy magazine don’t bare it all, it doesn’t mean that the  March issue is not one of the sexiest in Playboy’s history.  This month’s cover model is Snapchat/Instagram luminary Sarah McDaniel (@kalaloke) as the star of a stunning social media concept cover and pictorial; the March Playmate is Dree Hemingway, whose mother, actress Mariel Hemingway appeared in Playboy in 1982; and artist and model Myla Dalbesio works her magic by taking her own photos for the issue.

Inside the new pages, cover model Sarah McDaniel perfectly describes Playboy’s fresh point of view when she says, “The idea was to look at me from a boyfriend’s perspective.”  The pictorials in the March issue are intimate looks at these beautiful women with a very real, relaxed vibe.

The overall dimensions and feel of the magazine have also changed – the size has increased (to 9” x 11”) and the paper has been upgraded, giving the magazine a collectible feel.  And for the first time since 1985, Playboy magazine will be delivered to newsstands without a polybag.  The magazine will also benefit from mainline newsstand placement and increased distribution, with nearly 1200 new retail locations carrying the magazine for the first time.  In addition, Playboy magazine is expected to be available for the first time via a number of key digital retailers.

Highlights of what else is between the covers of the new Playboy magazine include:

  • Francofile – the return of a high-profile interview every month by resident renaissance man James Franco.
  • Rabbit Hole – the maestro of miscellany Ben Schott’s monthly take on the subject of his choice. This month, appropriately enough, it’s “nudity.”
  • My Way – Entrepreneurial inspiration by those brave enough to follow their dreams.
  • Playboy Advisor – the magazine’s most famous column will now be written by a woman, columnist Rachel Rabbit White.
  • Artist In Residence – each month will feature an original artist. For March it’s artist and cartoonist Jay Howell.
  • No Filter – We give the mic to a woman who’s making waves in entertainment.
  • Politics – Each month will feature an essay from political columnist John Meroney.

Additional features in this month’s issue include:

  • The Playboy Interview – An insightful interview from television news anchor Rachel Maddow on the eve of the Presidential primary season.
  • 20 Questions – This month we hear from Abbi Jacobson and Ilana Glazer, the team behind “Broad City,” one of the funniest shows on television.
  • Modern Sexuality – An essay from Bret Easton Ellis.
  • God Bless Birth ControlErin Gloria Ryan takes a look at the I.U.D. which she says “has the potential to lead women into the next sexual revolution.”
  • My Deportation – a scary look inside one man’s tussle with U.S. Immigration (note, things aren’t going well for him).
  • Literature – two installments: an exclusive excerpt from Karl Ove Knausgaard’s epic series My Struggle: Book Five, and new exclusive fiction from Don Winslow entitled “Boone Daniels Rogue Ride.”

“I know I speak for all involved when I say that creating this new Playboy magazine has been a labor of love for those fortunate enough to work on it,” said Playboy Enterprises CEO, Scott Flanders.  “We are exceptionally proud of the end result and are confident that everyone will enjoy reading it as much as we did creating it.”

#     #     #

High resolution photographs and video b-roll available upon request.

Press Contacts

Sylva Zakian

John Vlautin
Playboy Enterprises, Inc.