Playboy Magazine to Debut in Korea

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SEOUL, KOREA – January 10, 2017 – For the first time in its 63-year history, Playboy magazine will be available to Korean readers beginning this June.  Playboy magazine Korea will be published by Kaya Media, one of Korea’s most respected and experienced magazine publishers which has already launched successful Korean editions of international titles such as Marie Claire, Esquire, Motor Trend and Harper’s Bazaar.   Kaya Media has also successfully leveraged their publishing expertise to create popular responsive websites for branded media at imagazinekorea.com.

The newest edition of the magazine will follow Playboy’s award-winning blend of editorial content, including celebrity interviews, humor, social and political issues, lifestyle pieces and beautiful pictorials.

“We are honored to be partnering with such and iconic brand and look forward to expanding Playboy’s tradition of excellence in Asia,” said Young Chull Kim, Publisher and CEO of Kaya Media. “We are thrilled to be introducing to the Korean market the high-quality photography and engaging, thoughtful and provocative content that readers have come to expect from Playboy.  We look forward to a long and fruitful relationship.”

“It’s a huge moment for us to be able to introduce Playboy to Korean readers for the very first time,” said Playboy Enterprises’ Chief Commercial Officer, Reena Patel.  “Kaya will be an incredible partner for us as we look to continue to expand the Playboy brand throughout Asia and the rest of the world.”

With the addition of Korea, Playboy magazine is published in 23 countries around the world.  For more information on Kaya Media please visit www.kayamedia.com and imagazinekorea.com.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

John Vlautin
jvlautin@playboy.com