Playboy Latino to Launch This December

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The Newest Edition of Playboy Magazine Will Target the Sophisticated, Urban Male in Growing Latino and Spanish-Speaking US Market

LOS ANGELES, Tuesday, September 30, 2014—Playboy Enterprises, Inc. today announced it has signed a license agreement with Arbol Publishing, the US’ second largest Hispanic publishing company, to edit, produce and distribute Playboy Latino in the United States.  Playboy Latino will initially be published on a bimonthly, subscription basis, beginning December 2014.

The newest edition of the magazine will follow Playboy’s award-winning blend of editorial content that includes celebrity interviews, humor, current social and political issues, short fiction, lifestyle pieces, and pictorials.  Playboy Latino will be published predominantly in Spanish, and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.  Subscription information is available at www.playboylatino.com/suscribete.

“We are thrilled to begin publishing Playboy Latino for the fast-growing US Latino and Spanish-speaking market,” said Playboy Latino Publisher and Editor-in-Chief Edgardo Iorio.  “The past 30 years have produced a significant shift in the US demographic and a new generation of Spanish speaking consumers has emerged.  Playboy Latino will provide this fast-growing population with an entertaining platform to share their accomplishments, views and interests in the arts, sports, political and business world.”

Playboy Latino will offer readers the engaging, thoughtful and provocative content that has made Playboy magazine the gold standard for award-winning journalism,” said Tom Flores, Playboy’s SVP, GM Publishing Operations.  “We look forward to a successful partnership with Arbol Publishing as we continue to expand the Playboy brand to a new group of consumers.”

Over the course of its 60-year history, Playboy has become one of the world’s best-selling men’s monthly magazines.  In addition to Playboy Latino and the magazine’s US edition, there are 26 foreign editions of Playboy published around the world.

Arbol Publishing is based in California and caters to the United States’ middle and upper class Latino market, reaching more than 2 million consumers each month.  In addition to Playboy Latino, Arbol currently publishes and distributes four other monthly magazines throughout the US: Automundo, Que Pasa Vegas, Transporte Latino and Estilo Hogar.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues.   For more information, please visit: www.PlayboyEnterprises.com.

About Arbol Publishing
Arbol Publishing offers a truly unique approach to a selective demographic of the rapidly growing Hispanic Market in the U.S. through its magazines published and distributed nationally each month. Arbol Publishing can help you reach your marketing goals in a comprehensive, multilevel and strategic manner, whether it is via print, videos, online, and/or direct marketing.