Playboy Enterprises Wins Permanent Injunction Against Play Beverages/CirTran Beverage


BEVERLY HILLS, CA – January 23, 2017 Adding further clout to a $7 million jury verdict awarded to Playboy last year, an Illinois court issued a permanent injunction that forever prohibits Play Beverages, LLC, CirTran Beverage Corp., and all persons associated with them, including their principal Iehab Hawatmeh, from using the Playboy brand on any product or service, anywhere in the world.

The injunction order makes it clear that PlayBev, CirTran Beverage, and their agents and distributors must immediately stop manufacturing, selling, offering for sale, distributing, marketing, promoting, holding events for the promotion of, and advertising all products and services in conjunction with the Playboy brand or any confusingly similar trademark.  The injunction applies to Playboy Energy Drinks, as well as their use of the brand on any other products and services.

In the injunction order, the Court agreed with the jury’s findings that PlayBev and CirTran Beverage willfully infringed upon Playboy’s marks, engaged in counterfeiting and committed deceptive trade practices.

Playboy will strongly enforce its judgment and injunction against PlayBev/CirTran Beverage to stop Iehab Hawatmeh’s companies from engaging in infringing and counterfeiting activities.  In addition, Playboy will continue to defend its trademarks vigorously throughout the world as Playboy has done in this case.

Playboy’s trial counsel were Pete Ross of Browne George Ross LLP and Edward Feldman of Miller Shakman & Beem LLP.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit

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