LOS ANGELES, Calif. – June 3, 2014 – Playboy Enterprises, Inc. Chief Executive Officer, Scott Flanders announced today the appointment of two innovative executives from the digital content space to lead the company’s realignment of its digital portfolio.
Matthew Mastrangelo has been named Chief Revenue Officer, Playboy Media and will report to Playboy’s President of Media, David Israel. In this newly created role, Mr. Mastrangelo will lead a national team as they create innovative integrated advertising and sponsorship opportunities across Playboy’s print, digital media and event platforms.
Cory Jones has been appointed to the position of Senior Vice President Digital Content, Digital Media and will report to Jimmy Jellinek, Playboy’s Chief Content Officer. In this newly created role, Mr. Jones will oversee content development and execution across a wide spectrum of Playboy’s digital properties including Playboy.com, Playmates.com, Miss Social and iPlayboy.
“Playboy is seizing a tremendous opportunity to leverage its global brand and huge online following across multiple digital platforms, and Cory and Matt’s new roles will be key to our efforts,” said Scott Flanders. “With their exceptional track records in the digital media space, Cory and Matt will catalyze the great advertising and editorial teams we already have in place at Playboy as we continue to build out our digital platform and maximize our print, digital and sponsorship revenue opportunities.”
A publishing executive with more than two decades of experience, Mr. Mastrangelo comes to Playboy from Condé Nast’s title Self, where he was Associate Publisher. Prior to that he spent over a decade at Wenner Media where he served in a variety of capacities including Publisher of Rolling Stone magazine and rollingstone.com, Publisher of Men’s Journal and mensjournal.com, and Executive Director, Corporate Sales and Marketing of the magazine group including Rolling Stone, Us Weekly and Men’s Journal.
“Matt brings with him a wealth of experience and success across multiple print and digital titles,” said Playboy’s David Israel. “We will look for him to lead our sales force and closely collaborate with our creative and editorial teams as we continue to expand our digital media offerings, evolve the magazine and create one of a kind events for our partners.”
“I am thrilled to be joining the team at Playboy at such an exciting time,” said Mr. Mastrangelo. “As a brand that has, for 60 years, defined the modern man, I look forward to working with the advertising community to harness the power of the Playboy lifestyle across multiple media platforms in innovative new ways. I can’t wait to get to work to create new opportunities for this amazing brand.”
Cory Jones has spent over a decade as an editor and producer in the digital space, leading some of the world’s largest men’s lifestyle destinations, serving as Editorial Director of Maxim.com, Defy Media and most recently as Editor In Chief of the Whalerock/AOL men’s website Mandatory.com.
“Cory is one of the most ingenious content creators in our business,” said Mr. Jellinek. “As we refocus our digital strategy I can think of no better executive to have watching over our digital portfolio. We are thrilled to have him.”
“I am beyond excited to join this amazing Playboy team as we help shape the digital presence of a truly iconic brand,” said Mr. Jones. “This is an unparalleled opportunity in the digital space and I am honored to be a part of it.”
Mr. Mastrangelo will be based in Playboy’s New York offices, while Mr. Jones will be based in Playboy’s headquarters in Beverly Hills.