Wwd: Playboy Celebrates the Bunny



LOS ANGELES, March 4, 2014 –  To celebrate its 60th anniversary, Playboy has teamed up with Special Product Design to create a series of apparel and accessory items that reflect the brand.

There’s a Lucien Pellat-Finet cashmere sweater for $3,000, a gold rabbit necklace in collaboration with Hillier, $800, and tights designed by Onyva, $50. There are also mugs, nail art, caps and T-shirts with the legend PLBY and a small rabbit logo.

“Since the company was taken private in 2011, we revamped our licensing portfolio to focus on long-term relationships with high quality and design,” said Matt Nordby, president of global licensing for Playboy Enterprises.

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Source: Women’s Wear Daily