Merchants Hospitality and Cachet Hospitality Group to Bring the Legendary Playboy Club Back to New York City


Playboy Lounge and Supper Club to be Key Feature of the
New Cachet Boutique New York Hotel in Midtown Manhattan

NEW YORK, NY January 19, 2017 – Merchants Hospitality, Cachet Hospitality Group, and Playboy Enterprises announced today plans to reintroduce the legendary Playboy Club to New York City as a key feature of the Cachet Boutique New York hotel which is slated to open later this year in midtown Manhattan.

The space will feature a lounge area, a game room and a full-service dining room, but by far the most attractive feature of Playboy Club New York will undoubtedly be the return of the Playboy Bunnies to Manhattan. The alluring Playboy Bunny hostesses, waitresses and cocktail servers have a worldwide, well-deserved reputation for their style and graciousness. The décor will feature elements from the sexy and sophisticated aesthetic of Playboy’s rich history integrated with the energy of New York, one of the world’s most exciting destinations.

“We are thrilled to be able to bring the Playboy Club back to New York City for the first time in more than 30 years,” said David Laris, EVP of F&B and Nightlife. “The Playboy Club is the perfect addition to the distinctive features we are creating for our guests as part of the Cachet Boutique New York experience.”

Cachet Boutique New York will be located at 510 West 42nd street, in the cultural and entertainment center of the city. In addition to the Playboy Club, the hotel will feature 107 design-led rooms, featuring Cachet’s signature luxurious beds as well as in-room technologies offering keyless check-in, high-speed internet, personalization and intuitive service. The hotel will also feature an outdoor Jacuzzi and wellness areas, a signature restaurant and an outdoor events space.

New York City’s original Playboy Club, which was established in 1962, was located on 59th street between 5th Avenue and Madison, where it remained popular for more than 20 years, closing its doors in 1986. After Playboy founder, Hugh Hefner established the first Playboy Club in Chicago in 1960, the popular venues eventually grew to 30 locations around the world, and were the embodiment of urban sophistication, reflecting Playboy’s distinctive ethos which represented quality, style and contemporary refinement.

“The reintroduction of the Playboy Club to New York City is a huge milestone for us as we continue to reinvent our brand for new audiences all around the world,” said Valerie Golson, Playboy’s Vice President of Gaming and Location Based Entertainment. “We are so happy to be teaming with Cachet both here in the United States and in Asia.”

In addition to its forthcoming clubs in New York and throughout Asia, Playboy and Cachet Hospitality will further grow the brand through lounges, restaurants and nightclubs.

Playboy has a growing venue platform with a variety of other operating partners that include successful clubs in London, Hanoi, Hyderabad, New Delhi and Mumbai, as well as a beer garden in Pune, India, and a café in Bangkok, Thailand. A truly global brand, Playboy magazine is published in 23 countries and its branded products are sold in more than 180 territories around the world.

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About Merchants Hospitality, Inc.
Founded 31 years ago, Merchants Hospitality, and its Principals, have owned, operated, and developed some of the most luxurious destinations in the Country and Caribbean. Properties have included Hotels, Residential Condominiums, Office Buildings and Restaurants including 485 Fifth Avenue, currently home to the Hyatt Andaz, the Beekman Hotel at UN Plaza, 260 Park Avenue South Luxury Condominium, Aruba Starwood Hotel, Resort & Time Share, NYC’s famous Pier 15 at South Street Seaport, 350 Madison Avenue to name a few. Merchants also owns 18 premier restaurants in NYC including Philippe Chow on 60th and Madison which is on of NYC’s most profitable restaurants according to NYC F&B 2015. Merchants is developing a prime residential and retail luxury senior living facility consisting of 219,242 square feet located in the Upper East Side of Manhattan. Merchants Principals Abraham Merchant, Richard Cohn and Adam Hochfelder have been industry leaders in the real estate and hospitality world for over 30 years, and have been honored by multiple charities across the country.

About Cachet Hospitality Group
Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG’s mission is to be the leading innovative and socially responsible hospitality company in the Asia Pacific and North America, with recent expansion into Cabo San Lucas and New York City. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas. For more information, please visit

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit

Press Contacts

Playboy Contact
John Vlautin

Cachet Boutique New York Contact
Lizzie Grubman Public Relations