Global Music Superstar Pitbull Kicks Off Bally Technologies’ Expanded Relationship with Playboy at Global Gaming Expo Private Event

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Popular tracks and images of Pitbull to be utilized in development of Bally’s Playboy-branded slot machines and table games

LAS VEGAS, October 2, 2014 / PR Newswire / — Bally Technologies announced today that they have selected global music superstar Pitbull to help expand the company’s existing relationship with one of the most recognized and popular consumer brands in the world, Playboy Enterprises International, Inc. Pitbull’s hit singles and sharp-dressed image will be featured in future development and releases of Bally’s Playboy line. The new Pitbull/Playboy themed games are expected to be introduced in 2015.

The renowned Playboy brand ambassador who is also known as “Mr. Worldwide,” Pitbull kicked off the new Bally partnership in style on Wednesday, October 1, appearing during an exclusive launch party in Las Vegas. Bally Technologies’ Playboy-themed machines, including the newly released Playboy Club, were also on full display at the event amid industry, VIP, Playboy Playmates, and other invited guests.

Bally and Playboy have maintained a nearly 15-year relationship, resulting in numerous popular titles such as Playboy Hot Zone, Playboy Muy Caliente, Playboy Platinum, and Playboy Prizeball, along with its newest title Playboy Club, unveiled at the 2014 Global Gaming Expo (G2E) this week in Las Vegas.

“We are ecstatic to venture into this new chapter of our storied history with Playboy,” said Vice President of Product Management and Licensing Jean Venneman. “Pitbull is an international superstar with true global appeal, and we are excited to enhance our Playboy-branded machines and entertaining table games with his high-energy hits and distinct image—further creating memorable experiences for our customers across the globe.”

Pitbull’s hit singles include “Timber,” “Give Me Everything,” “Rain Over Me,” “I Know You Want Me (Calle Ocho),” “Wild Wild Love,” “International Love,” and new hit “Fireball.” During his remarkable career, Pitbull has collaborated with stars such as Jennifer Lopez, Enrique Iglesias, Shakira, Usher, Christina Aguilera, Kesha, Marc Anthony, Lil Jon, T-Pain, and Chris Brown.

Playboy announced its own strategic partnership with Pitbull earlier this year. The relationship, designed as a creative cross-pollination between the worlds of Pitbull and Playboy, features a variety of content, experience, and product-related initiatives.

“It’s truly fitting that the first venture we’re announcing via our partnership with Pitbull is with Bally, one of Playboy’s most enduring and successful licensing partners,” said Matthew Nordby, Playboy’s President of Global Licensing. “Playboy has a rich history in the world of casinos and gaming and we look forward to introducing the new Pitbull Playboy games to a new generation of gaming enthusiasts.”

Latin Grammy award-winning musician, songwriter, and record producer, Pitbull has sold more than five million albums and 60 million singles worldwide. Through the release of seven studio albums, “Mr. Worldwide” has achieved No. 1 status in more than 15 countries around the world with his rapid-fire rhythms, billion-dollar beats, and globally infectious hooks that cross over to audiences around the world. Pitbull is currently finishing up his forthcoming album Globalization and on a national concert tour with Enrique Iglesias that culminates on October 26th in Miami, FL.

About Bally Technologies, Inc.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues. For more information, please visit:www.PlayboyEnterprises.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

“PLAYBOY” – © 2014 Playboy. PLAYBOY and Rabbit Head Design and BUNNIES are marks of PEII and under license by Bally Gaming, Inc. ©2014 Playboy, PLAYBOY, PLAYMATE and Rabbit Head Design are marks of PEII and under license by Bally Gaming, Inc.

Bally Investor Contact: Michael Carlotti
Vice President of Treasury and Investor Relations
(702) 532-7995
MCarlotti@ballytech.com

Bally Media Contact: Mike Trask
Sr. Corporate Communications Manager
(702) 532-7451
MTrask@ballytech.com

Playboy Media Contacts:
John Vlautin, jvlautin@playboy.com
Ray Yeung, yeung@braincomm.com

Pitbull Media Contact:
Tom Muzquiz
tom@subterraneanmedia.com