Playboy Founder Hugh Hefner Discusses His Life, His Family Successor, & Playboy’s Future


BEVERLY HILLS, November 29, 2012—Wall Street Journal “Business of Celebrity” Host Lee Hawkins talks to legendary Playboy founder Hugh Hefner, his son Cooper Hefner, and Playboy chairman and chief executive officer Scott Flanders about the future of Playboy and Hefner’s wishes that his son Cooper succeed him in two years as the front man of his iconic company, Playboy. In these exclusive interviews, Hawkins takes an in-depth look at Playboy’s turnaround strategy as it plans to turn itself into a globally focused licensing company.

Source: WSJ Live