Enter the World of Playboy with “Playboy NOW”

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Playboy Pushes Buttons with All-New Mobile App
Featuring POTUS, Taylor Swift, Street Fighter & Dani Mathers, Plus “The Daily”

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LOS ANGELES, Calif – May 21, 2015 – Playboy Enterprises, Inc. today announced the launch of Playboy NOW, a new, non-nude mobile app that further bolsters the brand’s highly successful digital strategy. The free app, which can be found in the Google Play store and in the iTunes App store, will provide up-to-the-minute lifestyle content and allow users to engage with the world of Playboy.

“The strong acceptance of Playboy’s brand position in digital, as exemplified by the high levels of engagement on Playboy.com, Playmates.com and all of our social media channels, is a clear indication that our digital strategy is working,” said Scott Flanders, CEO, Playboy Enterprises. “We’ve devoted considerable time and resources to create a unique, smart and provocative experience on our mobile-optimized websites, which users and advertisers are both enjoying and which the Playboy NOW app brilliantly reflects.”

At launch, Playboy NOW will give users the definitive fix via “The Daily” – a daily briefing on the top five things users need to know as selected by the editors of Playboy.com. For example, found in today’s The Daily are: 1) East Jesus is the Last Hippie Haven in America, 2) What ‘8 Minutes’ Got Wrong About Sex Workers, 3) We Drank the World’s 5 Weirdest Beers, 4) Spare Parts from the Playboy Garage: Porsche 911 and 5) YouTuber Lauren Francesca Shows Us All Her Personalities.

An on-the-go extension of its innovative men’s lifestyle site, Playboy.com, the app is everything users would expect from Playboy, such as the latest in sex, politics, the arts and entertainment, and pop culture; edgy humor; smoldering multi-media entertainment; thought-provoking literary content; and, of course, beautiful women.

App features include:

  • The Daily, a curated list of the top five things users need to know that day
  • Food, drink and lifestyle tips from Playboy’s trusted roster of tastemakers
  • Funny videos and photo galleries produced by Playboy
  • Provocative interviews with the hottest celebrities
  • Inside looks into Playboy’s top parties, events and photo shoots
  • Sexy, non-nude videos and photos of Playmates, models and celebrities

“Playboy NOW is a one-stop-shop for the busy man who wants to be entertained, informed, amused and seduced. The app has a mix of original content, as well as specially curated content from Playboy.com, creating additional touch-points for our loyal users who are interested in immersing themselves in Playboy and generating compelling, integrated opportunities for advertisers to harness,” said Cory Jones, Senior Vice President, Digital Content, Playboy Enterprises.

Currently, Playboy NOW includes Articles on how “Bad Blood” is Taylor Swift’s most badass (and hottest) music video yet, President Barack Obama’s entrance into the Twittersphere, a compilation of the best celebrity Twitter reactions to the “Mad Men” series finale, a list of top skivvies that will upgrade any underwear drawer, and a visual guide to every Street Fighter alliance and rivalry; Videos highlighting this month in Playboy history, Gamer Next Door Amelia Talon getting virtual with Unreal Engine at GDC 2015 and 2015 Playmate of the Year Dani Mathers turning it up; Galleries with exclusive images of Playmates at last week’s Bar Fifty Three opening party and 50 throwback shots of Playmates from the 1950’s.

Playboy is a renowned brand. Its smart, creative and provocative ethos resonates with audiences and, as such, the brand enjoys 97 percent global unaided awareness. Playboy magazine, the Number One men’s lifestyle magazine, is the fundamental driver of the brand – both the U.S. and the licensed foreign editions. The Company’s licensing and experiential arms are also pivotal in helping the brand play a role in shaping the evolution of contemporary culture.

Playboy has had proven success with its concerted effort to reimagine its integrated media platforms in a way that articulates the brand to an ever-growing digital audience. Last summer, the Company expanded its digital team to lead the realignment of its digital portfolio. It was soon followed by the launch of Playmates.com, the brand’s non-nude digital destination for fans interested in learning more about the alluring women who’ve graced the magazine’s centerfolds.

In August 2014, Playboy.com was relaunched as a men’s general interest, safe-for-work site. Playboy.com is much more than just the magazine on the web – it is a dynamic, mobile optimized 24/7 portal brought to life as a multi-media and broadband experience with videos, eye-catching photo galleries, lifestyle content and essential articles for the in-the-know man – unique to what’s found in Playboy magazine.

Playboy.com, which is the Company’s marquee digital platform, has been tremendously successful in terms of reach, unique visitors and traffic, as well as generating advertiser engagement across existing and new categories. Among the content that has resulted in high visibility and buzz are pieces on catcalling women, sexy Halloween costumes and secret celebrity tunnels leading to the Playboy Mansion (April Fools!).

In addition to Playboy.com and Playmates.com, Playboy has a large and deeply engaged social media audience base. The Company has 28 million users across social media, which includes: Facebook, Twitter, Instagram and YouTube. Playboy recently ranked 15 out of the top 25 social U.S. brands for 2014, as measured by Sharablee.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

Press Contacts

Nancy Zakhary
Brainerd Communicators
212-986-6667
nancy@braincomm.com

John Vlautin
Playboy Enterprises, Inc.
jvlautin@playboy.com