BEVERLY HILLS, CA – December 1, 2016 Brian Hoar, a veteran Playboy executive, has returned to the company as Senior Vice President of Sales and Publisher of Playboy magazine. In his new role, Mr. Hoar will lead the company’s national sales team as they create innovative integrated advertising and sponsorship platforms across Playboy’s media and experiential platforms.
“Brian brings with him an intuitive knowledge of the unique power of the Playboy platform to amplify brands all over the world,” said Playboy Enterprises’ COO and CFO, David Israel. “We are thrilled to have him back in the fold.”
Mr. Hoar comes to Playboy from R&R Partners, a full-service, independent advertising and marketing agency where he served as Vice President of Development and led the company’s strategic partnership and new client acquisition efforts. Prior to that, he served in a variety of positions at Playboy Enterprises, rising to the position of Vice President of Sales and Associate Publisher, overseeing the company’s integrated marketing and development efforts across all of the company’s platforms.
“Playboy is the original disruptor and provocateur,” said Mr. Hoar. “It’s an incredibly exciting time to be back with Playboy to help support the continuing evolution of the brand. With more than 97% global unaided brand awareness and the largest social audience in the men’s lifestyle space, the Playboy brand is more powerful than ever. I’m looking forward to creating new opportunities for brands to tap into Playboy’s growing millennial audience with the unparalleled authority and authenticity that we have built over the past 60 years.”
In March of this year, Playboy introduced a major redesign of its flagship magazine and as 2016 winds down, the company is being recognized by the industry for its excellence. Among the accolades include Adweek’s Hot List 2016, honoring Playboy as the “Hottest Reborn Magazine” stating the redesign “has gained high-end advertisers and millennial readers, bringing new relevancy to the 63-year-old title.” Additionally, Folio bestowed an Eddie Award to Playboy for its “My Deportation,” piece from the March 2016 issue, along with two integrated marketing awards for the 2K, Mafia III and The Hateful 8 campaigns.
Brian Hoar will be based in Playboy’s Beverly Hills headquarters.
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