MAGAZINE MEDIA INDUSTRY IS FIRST TO CAPTURE AND REPORT SOCIAL MEDIA ACTIVITY ACROSS
Magazine Media 360° Social Media Report Tracks Activity for 166 Brands on Facebook, Twitter, Google+,
Instagram and Pinterest Using Exclusive SocialFlow Data
National Geographic, Time, Playboy, The Economist and Vogue Boast Largest Social Media Followings in
Magazine Media Followers on Instagram Growing Several Times Faster than on Other Networks
New York, NY (November 17, 2014) – Results of the first Magazine Media 360° Social Media Report, released today by MPA – The Association of Magazine Media, revealed new insights into the performance of 166 magazine media brands
on Facebook, Twitter, Google+, Instagram and Pinterest. The report is based on data provided by SocialFlow, exclusively for MPA.
In issuing the report, magazine media became the first media industry to capture and report brands’ social media performance across networks. The data show significant month-to-month growth in Page Likes/Followers on these networks. Other takeaways include:
● The number of Page Likes/Followers for magazine media brands on Instagram is growing at several times the rate of other networks, with Fashion/Beauty and Travel magazine brands significantly outpacing other brand categories.
● While growth in overall magazine brand followers on Pinterest appeared to level off over the reporting period, followers of women’s magazine brands on Pinterest were double those of men’s magazine brands.
● Though magazine media activity is growing across all five social media platforms measured, Facebook, Twitter and Google+ continue to dominate in shares of total Page Likes/Followers.
The inaugural report, which incorporates August, September and October data from 32 companies, tallies certain measures of social media interaction through October 31 and reports changes in the aggregate and by network, compared to the previous months for Facebook page likes, Twitter followers, Google+ followers, Instagram followers and Pinterest followers.
The Magazine Media 360° Social Media Report comes on the heels of the issuance of MPA’s Magazine Media 360° Brand Audience Report, which marked the first time any media has captured and reported its reach across platforms and formats, and which generated significant endorsements and support from the advertising community. Commenting on the Magazine Media 360° Social Media Report, Mary G. Berner, president and CEO of MPA – the Association of Magazine Media noted, “In the Wild West of digital and social media metrics, we are all trying to get our arms around ‘how much’ and ‘how effective.’ While there is still no broad agreement on what actually matters in social media, insights gleaned from this report can be valuable in gauging the efficiency of our strategies and investments in reaching our audience and clearly demonstrate that magazine media consumers are enthusiastically interacting with their brands on social platforms.”
“We know that consumers gravitate to sources of high-quality content on social networks,” said Jim Anderson, CEO of SocialFlow. “They demonstrate that by choosing which pages and titles to like and follow. Magazine brands continue to be among the leading providers of quality content on social networks, and we look forward to our continued work with MPA to show how well that content is performing with consumers.”
About the MPA Magazine Media 360° Social Media Report
The MPA Magazine Media 360° Social Media Report captures consumer interactions with magazine brands via social media platforms. The report includes social media statistics for 166 magazine media brands. Data are collected on a monthly basis by SocialFlow for the five key social networks: Facebook, Twitter, Google+, Instagram and Pinterest.
SocialFlow is the next-generation enterprise social platform, built around the objective of gaining audience attention on social networks. As increasing quantities of content compete for consumer attention, publishers and their advertisers need more effective, data-driven approaches to their social publishing. SocialFlow dramatically improves the delivery of content to consumers’ feeds across multiple social networks, delivering significant increases in audience attention.
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market
share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.