There was a lot to celebrate on Friday, February 5, 2016 at The Playboy Party in San Francisco, as the brand launched its newly redesigned magazine at the most buzzed-about event during Super Bowl weekend. Playboy’s March 2016 issue, its first non-nude version, made its official debut that night and party guests were some of the first consumers to receive copies via an Instagram activated vending machine.
VIPs attendees arrived at the party through a time portal tunnel, which took them on a visual journey of the history of Playboy and auto sponsor Dodge. The party also featured a DJ set by ALESSO; 24 Playboy Playmates in Bunny Costume; specialty cocktails by EFFEN® Vodka along with their Molecular Mixology Bar curated by San Francisco cocktail den Benjamin Cooper; an interactive Dodge hologram experience; and cuisine by a selection of San Francisco’s most notable food trucks, including Mozzeria, El Sur, Curveball and Pacific Puffs. Other sponsors include AQUAhydrate and Red Bull.