Playboy Partners with Hysteric Glamour for 2013 Winter Collection

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Playboy and Hysteric Glamour collaborated to launch a 2013 Winter collection to bring Playboy inspired apparel to the Japanese market. Mixing Hysteric Glamour’s urban attitude with Playboy’s signature brand, the collaboration, including stylings by Tsuyoshi Noguchi, features vintage photographs of Playboy Bunnies and brand iconography. In celebration of Playboy’s upcoming 60th Anniversary, the line pays homage to the brand’s heritage and Magazine roots.

Available as of October 19, 2013 in Hysteric Glamour stores and department stores across Japan, the collection will feature a full line of luxury street wear, including men’s and women’s t-shirts, hats, shorts, sweatshirts, cardigans and jackets, and women’s pants, skirts and shoes.  The collection is also available on Hysteric Glamour’s online store. The styles range in price from $100-1000 USD.

The collection was revealed at a special press preview party on October 18th at Hysteric Glamour Aoyoma in Tokyo, Japan concurrent to Tokyo Fashion Week, with Playboy Bunnies in attendance.

As one of the most recognized brands in the world, Playboy’s penchant for a life lived with style is infused across fashion and a wide range of consumer products, including apparel, accessories and footwear, among others. The company’s unique relationships with brands spans limited edition capsule collections to wide ranging global licensing partnerships. The collaboration with Hysteric Glamour features the Playboy brand seamlessly through a marriage of industrial and pop-driven designs and a distinctive street wear vibe.

Items from the collection can be found at Hysteric Glamour store locations in Japan, including Aoyama, Shibuya, Nagoya, Osaka, Sapporo, Sendai, Kyoto, Fukuoka, Roppongi Hills, LAZONA Kawasaki, LUCUA Osaka, AMU PLAZA Hakata and Meitetsu Department Store, in addition to online.

Online shop website:  http://store.hystericglamour.jp/shop/pb/default.html

Media Contacts:

 For Playboy – Ray Yeung / Nancy Zakhary | Brainerd Communicators, Inc. | (212) 986-6667 | yeung@braincomm.com / nancy@braincomm.com

For Hysteric Glamour – Aki Haraguchi | +81-3-3478-8471 | a.haraguchi@hysteric.co.jp

Photo Credit: Copyright 2013 Hysteric Glamour