Bar Fifty Three Opening Night

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Los Angeles’ newest hot spot Bar Fifty Three officially opened its doors on May 14.

Operated by The Lore Group, the bar is named after the year Hugh Hefner first created the legendary brand. Its décor and ambiance reflects a 1950s and 60s aesthetic with rich leather booths and midcentury modern furnishings. The art and photographs on the walls reflect the early Playboy aesthetic.

Bar Fifty Three will not only act as a place to celebrate the origin of the Playboy brand, but also as an establishment to showcase Playboy’s latest spirits portfolio: Devassa by Playboy beer, Playboy Cachaça and Playboy Champagne.

The bar is located at 8909 W. Sunset Blvd in West Hollywood, California.