Once again, Playboy threw the most exclusive party in town during New Orleans’ highly-anticipated Super Bowl weekend. The Playboy Party was presented by Crown Royal, MINI, and Tabasco and was held at Jackson Brewery Bistro Bar on Friday, February 1, 2013. Twenty Playboy Playmates hosted the evening, with music by DJs Devin Lucien and Jesse Marco and special performances by B.o.B and Trombone Shorty.

Celebrities, athletes and VIPs were treated to an evening filled with Playboy sophistication and New Orleans-style charm and influence. A brass band parade of MINI Roadsters, Playboy Bunnies, models and VIP guests kicked off the festivities by winding through the French Quarter and ending on the red carpet where a masked MINI Paceman was on display. Once inside, guests had the opportunity to have their palms read inside a MINI Countryman vehicle, enjoy delicious hors d’oeuvres seasoned with Tabasco Original Red Sauce from celebrity chef John Besh, snap photos in the MINI photo booth, and enjoy the evening in true New Orleans style. Playboy Bunnies and guests also helped to stuff Crown Royal care packages for U.S. troops overseas as part of the Crown Royal Heroes Project honoring American soldiers.